Half of the work in developing an App is promoting said App.  And where I can I like to help out Devs.  One way is saying what to do, but what is more fun is saying what not to do - by showing an example. 

 

The following is an email I received today. 

 

Hello,

My name is Oliver and I have developed an app that I think will interest you and your users/followers/viewers. I am sure you receive a lot of mail but my app is truly unique. With your device camera you are able to manipulate the graphics and even place yourself in the midst of all the action. Likewise with the sound, samples can be recorded and edited into the game. Redacted is intensely customizable game with limitless possibilities.

If you can find the time then I would be very interested to hear what your thoughts are on the game and it?s core design mechanics. Below is a link for your convenience:

Redacted

P.S. Big fan of your site/channel/blog

Best Regards,
Oliver 

 

Oh so many issues with this one.  Let me comment on this in Blue.

 

Hello,

 

Don't start an email with just hello - find out the persons name. No first name is a big red flag I am being spammed.  

 

 

My name is Oliver and I have developed an app that I think will interest you and your users/followers/viewers.

 

My users/followers/viewers ???  Take some time to figure out what type of producer someone is.  For me it is obviously listeners.  Not "users", Not "followers" and definitely not "viewers".  

 

 

I am sure you receive a lot of mail but my app is truly unique.

 

Yes - Yes I do get a lot of mail - but at this point I am not thinking about his unique app - maybe his uniquely bad email - but not his unique app.


 

 

P.S. Big fan of your site/channel/blog

 

Best Regards,
Oliver 

 
Saying he is a big fan of my site/channel/blog - is so disingenuous.  Above he clearly showed he did not even know the format of my content - and now says he is a big fan.  I call BS.  Don't BS the media channels you reach out to.  And if don't say your a fan - show you are a fan - say something in the email only a fan would know.  

 

Again the amount of time you put into promoting your app should be equal to or greater than that you put into developing the app.  And part of that work is researching the blogger / podcaster / youtuber you are reaching out to.  Content producers are busy creating content - and if you have something interesting and you present it honestly - there is a good chance you will get some coverage.  But doing what Oliver did is a complete waste of everyones time.   Well except in this case it did make good fodder for the show. 

Category:general -- posted at: 8:53pm EST
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